Let us know if you’re fed up with users abandoning your website or app. Consider your UX (User Experience) design for a moment.
It is the job of UX designers to ensure that a website or software product provides the user with a positive experience. User experience (UX) design is about making the user’s journey from landing on a page to performing the desired action as smooth as possible.
Is UX design all about making eye-catching buttons and beautiful layouts? No, it’s much more than that. Consider the user’s journey and make your work customer-centric to guide users through the website (or app) and make them interact with intended touchpoints, says a UX designer.
Instead of considering the end-users needs, many designers prioritise their aesthetic preferences. I’ve compiled a list of the top five UX blunders most designers make, which leads to fewer sales and dissatisfied customers.
- Failing to consider the user’s mental model as a first step
A mental model represents the user’s head of what they expect the product to be like. Users ‘ expectations are based on previous experience, needs, and similar products. There will be a problem since the user’s mental model does not match the actual product.
Many designers tend to ignore the needs of potential customers in favour of their conceptual vision of a product. Consequently, the two models are out of sync. Sometimes the discrepancy is so severe that the user is utterly dissatisfied with the product.
When working on a design, every UX designer company should consider both models. The design should be visually appealing and easy to understand, but it should not limit the creator’s tastes. A designer can meet the real needs of the product’s end customers by keeping the design user-centric.
- Unnecessary stuff that impedes navigation.
Users are more likely to take the desired action when they see a CTA (call-to-action) element on a page, such as a button. However, CTAs might be useless if they entirely disrupt the user’s ability to navigate the website or app.
A page-sized pop-up that demands you to sign up for a newsletter or seek a free trial is a common occurrence on many websites. What’s worse, these pop-ups typically include a tiny “leave” icon on top, which makes it difficult for users to find.
Your customers’ journey is disrupted when you obstruct the screen with unnecessary visual components, removing their control and forcing them to do a specific action. The result is a terrible user experience, complete with sore and unhappy customers.
- sacrificing innovation for the sake of usability.
Users expect to see a shopping cart in the upper right corner of a website, such as an e-commerce site. That’s merely a general UX rule for this type of website that every eCommerce site has.
A UX designer’s decision to be innovative and deviate from the norm will confuse the user. Users will be discouraged from continuing their buying if they arrive at the eCommerce home page and don’t see the cart in the upper right corner.
The most important thing to remember here is to avoid introducing new features to the backbone elements that allow users to quickly and easily browse the site.
- No consideration is given to the user experience on mobile devices
The number of mobile phone users worldwide is staggering, and it’s just going to get bigger. As a result, the number of people working on mobile apps has skyrocketed.
However, even though every modern firm seeks to have an app, most don’t last more than a few days. A poor user experience (UX) is the most common reason for an app to be uninstalled by its users.
Some of the most common mobile UX blunders include:
Mobile users can’t see tiny buttons that work fine on the desktop.
On a mobile device, the text appears to be unending.
The photographs are of poor quality.
Navigation is difficult.
Navigation is another significant distinction between desktop and mobile UX. In contrast, a mobile user desires to make a few taps as possible while browsing a website on a desktop computer. As a result, mobile navigation must remain uncluttered and straightforward to use (but do not overdo it and keep the balance).
Don’t forget to run the software on a variety of platforms! Because every device’s display and resolution are unique, the app’s design will be.
- Use of carousels
As a result of their widespread popularity, carousels often fail to deliver value to the consumer. Using carousels on a website has some drawbacks, such as the following:
They bring nothing to the conversation and are merely an annoyance.
Take away the user’s ability to control the visuals by making them automatically change.
Intrude on what’s already there on the page.
Persuade your audience to keep scrolling to find the most helpful content.
As a result, it’s no surprise that consumers tend to avoid carousels, which are simply large images with a small amount of writing on them. Instead of using automatic carousels, let your visitors control them and provide a worthwhile offer on each image by making them clickable.